«Splatter» Lamborghini in Milan: the Halloween stunt that took over the city
2 November 2025 · 4 min read
A white Huracán covered in fake bloody handprints and a Mercedes A45 AMG wrapped in cobwebs: at Halloween, Milan turned into a movie scene. The story behind the viral stunt and what it means for the luxury rental world.
A crime scene on Via Melchiorre Gioia
Red handprints, blood dripping from the bonnet and bloody hands smeared across the windows. On Halloween 2025, on Via Melchiorre Gioia, a white Lamborghini Huracán was turned into a full-blown «splatter» crime scene — fake, yet so realistic it stopped passers-by in their tracks and went viral across Milan's social feeds.
Beside it, a Mercedes A45 AMG completely shrouded in thick white cobwebs, as if it had rolled straight out of a horror film. A spine-chilling duo that had the city talking for days.
Marketing stunt or special rental?
According to MilanoToday's account, the two cars were photographed on a vehicle registered to a Milanese luxury car rental: confirmation of how the luxury rental world is getting ever more creative, turning supercars into genuine experiential-marketing installations.
Halloween, Valentine's Day, anniversaries, product launches: temporary supercar set-ups are a formula that works because they pair the wow factor of the vehicle with the occasion, generating organic content impossible to replicate with a traditional campaign.
What it means if you rent
At Rial Rent we run a fleet that includes the Lamborghini Huracán, Huracán EVO Spyder, Urus and Mercedes A45s AMG — the very models behind the Milan stunt. For special events, shoots, music videos or advertising campaigns we arrange bespoke set-ups, location scouting and full logistics.
Themed set-ups (fake blood, cobwebs, temporary wraps) require certified materials that won't damage the bodywork: we work with specialist partners who apply and remove everything within 48 hours, leaving no trace.
Renting a supercar for events: how it works
The «event day» formula includes delivery to the location, an optional driver, a photographer and — on request — the themed set-up. Rates start from €1,300 for the Huracán and €350 for the A45s, with dedicated packages for media productions and brand activations.
For anyone wanting to recreate the Milan Halloween effect: plan at least 7 days ahead, as the set-up and removal trials take a full dedicated day. Get in touch via the form at the bottom of the site or on WhatsApp for a tailored quote.
Source: MilanoToday
