Concierge available 24/7
MILMilano—ROMRoma—FLRFirenze—COMComo—FDMForte dei Marmi—NAPNapoli—PCVCosta Smeralda—MONMontecarlo—CANCannes—STPSaint-Tropez—IBZIbiza—MBLMarbella—PARParigi—LONLondra—ZRHZurigo—GVAGinevra—STMSaint-Moritz—MUCMonaco di Baviera—BERBerlino—FRAFrancoforte—HAMAmburgo—DUSDüsseldorf—VIEVienna—NCENizza—PTFPortofino—VCEVenezia—LUGLugano—BCNBarcellona—MADMadrid—VLCValencia—SVQSiviglia—PMIMaiorca—BGYBergamo—GDALago di Garda—CAPCapri—SRNSorrento—BLQBologna—TRNTorino—CHVCourchevel—MGVMegève—GSTGstaad—VBRVerbier—MILMilano—ROMRoma—FLRFirenze—COMComo—FDMForte dei Marmi—NAPNapoli—PCVCosta Smeralda—MONMontecarlo—CANCannes—STPSaint-Tropez—IBZIbiza—MBLMarbella—PARParigi—LONLondra—ZRHZurigo—GVAGinevra—STMSaint-Moritz—MUCMonaco di Baviera—BERBerlino—FRAFrancoforte—HAMAmburgo—DUSDüsseldorf—VIEVienna—NCENizza—PTFPortofino—VCEVenezia—LUGLugano—BCNBarcellona—MADMadrid—VLCValencia—SVQSiviglia—PMIMaiorca—BGYBergamo—GDALago di Garda—CAPCapri—SRNSorrento—BLQBologna—TRNTorino—CHVCourchevel—MGVMegève—GSTGstaad—VBRVerbier—
RIALRIAL RENT
EN
About us · since 2021

Two brothers, one obsession.

Rial Rent was born in 2021 out of two brothers' passion for the world of luxury cars. From a shared idea to a European atelier of high-end rental.

Inner courtyard of an Italian villa at dawn with a Rial Rent car
History

From 2021 to today, one single idea.

  1. 2021

    The idea

    Two brothers, a shared passion for the world of luxury cars and one intuition: high-end car rental in Italy needed a different approach — more curated, more personal, more tailor-made. Rial Rent was born here, as an idea shared between brothers.

    1
  2. 2022

    The company is founded

    Rial Rent is officially established. We started as a broker: selecting cars from trusted rental partners and offering them to the end client with our dedicated service. This was the phase where we learned demand, clients and the standards of the industry.

    2
  3. 2023

    The first owned car

    We bought the first Rial-branded car: a Mercedes-AMG A45s. In parallel, our brokerage activity continued with Lamborghini, Ferrari and other supercars requested by our most demanding clients.

    3
  4. Late 2023

    The SUVs arrive

    The fleet expands: the first luxury SUVs enter to serve a clientele that asks for versatility, family travel and mountain weekends without giving up style and comfort.

    4
  5. 2024

    Supercars, showroom and yacht charter

    We acquired our first owned supercars and opened our showroom: a physical space where the client can see, touch and choose the car before delivery. The same year we entered the nautical world with the acquisition of our first boat, launching the yacht charter service and broadening both Rial's market and the offer dedicated to our clientele.

    5
  6. 2025

    European network

    We built stable relationships with brokers and partners abroad. Rial Rent began operating beyond Italian borders, with deliveries and collaborations across Europe.

    6
  7. 2026

    New supercars, new markets, new presence

    We acquired brand-new top-tier supercars, entered new European markets and further expanded our network of partners and brokers. In parallel we built a very strong online positioning, with a major investment in digital marketing to establish Rial Rent as the European reference for luxury rental.

    7
Artisanal detailing of a Rial Rent luxury car
Values

Four principles, no exceptions.

01

Discretion

NDAs available, drivers trained to executive protocol, no branding on the cars. The client stays invisible, always.

02

Obsessive care

Every car is inspected and detailed before each delivery. A Rial car never shows up with a scratch or a partial tank.

03

The client's time

Replies within 15 minutes, delivery anywhere in Italy within 24 hours. Our greatest luxury is never wasting your time.

04

Tailoring

No pre-packaged bundles: every itinerary, every car, every detail is designed around the client in front of us.

2021
year founded
Fleet
owned + broker
24h
delivery across Europe
4.9/5
concierge rating
Giacomo Carbonara — Head of Marketing & Digital at Rial Rent
Head of Marketing & Digital

Giacomo Carbonara.

@giacomo_carbonara

Over 10 million views online across social media. The face and lead of the social, marketing and commercial side of Rial Rent.

He builds the digital voice of the atelier every day: content, partnerships, client relationships and brand positioning on the channels that matter.

Want to meet us in person?

The Milan atelier is open by appointment. A coffee, a look at the fleet, and the design of your itinerary.

Book a visit
WhatsAppCall